IDESAA Escuela de Negocios Digital Marketing Institute

Certified Search Marketing Professional SEO & Google Adwords

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

91% of our graduates are satisfied with the training they received

Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited search marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using Google AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

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Module Overview


Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.

Module 1

SEO Setup

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).

Module 2

SEO Content

Develop an understanding of the technical aspects of onpage optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.

Module 3

SEO Workshop

The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.

Module 4

Paid Search

The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an AdWords account, interact with the AdWords interface and understand the AdWords hierarchy.

Module 5

Display Advertising

The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

Module 6

Video Advertising

Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.

Module 7

Analytics Setup

The Analytics Setup module enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.

Module 8

Applied Analytics

Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.

Module 9

Strategy & Planning

The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.

Module 10



Module Overview

Become a Certified Digital Marketing Leader

Become a Certified Search Marketing Professional

Gaining a digital certification will assure you have the essential skills and knowledge needed to excel in Canada as a search marketing professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

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Stay Connected. Stay Relevant.

Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

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How much does the online search marketing course cost?

The Professional Diploma in Search Marketing costs USD $1955 to study online.

This includes all course content and the examination fee (first attempt only).

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Who should take this search marketing course?

The Professional Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (AdWords) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the search marketing diploma assessed?

The Professional Diploma in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

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"Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers."


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Todos los programas se encuentran en línea en idioma ingles, algunos de ellos pueden ser impartidos en idioma español bajo solicitud. El servicio al cliente puede ser brindado en ingles/español.

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