IDESAA Escuela de Negocios Digital Marketing Institute

Professional Diploma in Digital Strategy & Planning

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.

81% of our graduates have been promoted since completing their course

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.

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Module Overview


Learn how to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting.

Module 1

Traditional Communications

The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years.

Module 2

Digital Communications

The Digital Communications module will teach you about the digital communications approach to audience engagement.

Module 3

Digital Channels

This module will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

Module 4

Social Customer Service

The Social Customer Service module looks at using social media as a customer service channel, peer-topeer communities and how what is happening online is critically important to businesses.

Module 5

Budget & Resourcing

The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy.

Module 6

Big Data & Analytics

The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.

Module 7

Digital Leadership

The Digital Leadership module will guide you as you transition from a traditional to a digital strategy and empower you to mentor and lead your team in their digital marketing activities.

Module 8

Strategy Formulation & Plan

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program.

Module 9



Module Overview

Become a Certified Digital Marketing Leader

Become a Certified Digital Strategy & Planning Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital strategy and planning professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

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Stay Connected. Stay Relevant.

Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Strategy and Planning.

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career.

The only prerequisite is that you have in an interest in a digital marketing career.

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Who should take this course?

This program is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

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How much will the course cost?

The Professional Diploma in Digital Strategy and Planning costs USD $1955 to study online.

This includes all course content, membership and the examination fee (first attempt only).

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the program assessed?

The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

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"With the knowledge gained, I am now able to form, implement and analyze a marketing strategy, integrating digital and traditional marketing channels"


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Todos los programas se encuentran en línea en idioma ingles, algunos de ellos pueden ser impartidos en idioma español bajo solicitud. El servicio al cliente puede ser brindado en ingles/español.

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